Use short codes to seal your Identity, Long codes are ideal for long term marketing campaigns.
Keywords also play a predominant role in bridging the ways in which customer can interact with the company. These are nothing complex but a unique word or a phrase which can be used by the customers to share an opinion with the help of a short code. This feature comes with a diversity of utilities as you can directly enrol a customers in your database in case they send opt in message. Keywords also gives the efficacy to monitor which of the marketing advertisements actually prove to be more effective and accordingly restructure the marketing campaigns.
Short codes a great way to send out a burst of messages in matter of seconds. It is a great A2P messaging platform with a great throughput coupled with an option of shared and dedicated code. It works seamlessly and has glitch free delivery. Short codes are great way to seal your brand identity.
A Long codes if you are going global or even if you are keeping it local! If you are looking for an easy set up at the most frugal costs go Long codes. Long codes will be up and running within 24 hrs. Its very scalable when it comes to handling huge message volumes. It's a great P2P messaging platform for voice, text and fax.