In the last decade, the world has shown a paradigm shift from analog to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. The importance of digital marketing works not only in favor of marketers, but it also provides something innovative to the consumers too. Let us have a look and understand the importance of digital marketing.
1. Digital Marketing Levels the Online Playing Field
Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world, even if they don’t have physical stores or branches in these locations.
2. Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very few resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Digital Marketing Spend Report highlighted that up to 40% of respondents claimed to get considerable savings by using digital marketing methods of promotion for their products and services. That is why, according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them in digital online marketing tools and techniques.
3. Digital Marketing Delivers Conversion
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purpose of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else. There are several tools and techniques that you can use for your digital marketing campaigns such as Search Engine Optimization, social media marketing, and email marketing.
4. Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms that 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not. With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business - opening their doors to better, larger and farther reaching markets both locally and abroad.
5. Digital Marketing Facilitates Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real-time. Engage in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure. Interacting and providing your customers with proper engagement points can give you an insight into what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them and gaining their loyalty and trust that you will need when your business begins to grow.
6. Digital Marketing Caters to the Mobile Consumer
Undoubtedly, the mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance. Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions.
7. Digital Marketing Builds Brand Reputation
The power of digital marketing lies in its ability in attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more on a regular and continuous basis. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
8. Digital Marketing Provides better ROI
With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure. Digital Marketing, on the other hand, can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences, provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in the Digital market, however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
9. Digital Marketing Earns People’s Trust
Digital Marketing rides on the current online trend that focuses more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know. Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences, most of which can be potential customers.
10. Digital Marketing Entices People to Take Favorable Action
While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so, but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action. Calls-To-Action specifies what your web visitors should do next, either to sign up, like, download something, call or buy specific steps that will entice them to perform a favorable action. Innovative forms, buttons, and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.
11. Digital Marketing Makes You Ready for the Internet of Things
The “Internet of Things” is a global ecosystem of interconnected devices - tablets, smartphones, gadgets, appliances and more - that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets of the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid, giving you an access window to reach out to targeted audiences belonging to this online grid.
12. Digital Marketing Ensures Business Survival Online
It is a normal occurrence for small business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist. Your business can be likened to this. Even if you have tons of website visitors, but none of them ever convert, your business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic, but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about - ensuring the survival of your business.
If you don’t have the resources in-house for digital marketing, then you may need to get help from a digital marketing agency. Our web design team provides end to end web design and digital marketing services to help brands like yours reach new audiences online. To find out more about our services or to learn more about the importance of a website, contact us today.