Design is not simply just aesthetics; it is the gap between your brand and its audience.
It is the quiet story teller, the intuitive navigator, and the
emotional link that motivates users to interact, engage and eventually convert.
What is Design ?
Design is a deliberate application of creative ideas to solve
problems. This includes disciplines such as:
- UI/UX design involves creating simple, user-friendly interfaces for software programs,
mobile apps and websites.
- Graphic design encompasses visual communication in forms of illustrations, branding
materials, marketing brochures and logos among others.